Personal Data Processing and Cookie Policy

The company Liftago CZ, s.r.o., ID No.: 29138787, Rohanské nábřeží 678/25, 186 00 Prague, file mark: C 203226 maintained by the Municipal Court in Prague, as the personal data controller (hereinafter also referred to as "We" or "Our Company"), pays great attention to the protection of personal data. In this document, you will find information about what personal data we process, especially about our customers (users of our LIFTAGO platform), whether we process the data based on consent or based on another legal reason, for what purposes and to what extent we process them, to whom we may transfer them, and what rights you have in connection with the processing of your personal data.

These policies are prepared in accordance with legal regulations regarding the processing of personal data, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), (hereinafter also as "GDPR"), Act No. 110/2019 Coll., on the processing of personal data, and Act No. 127/2005 Coll., on electronic communications.

1. Definition of Basic Terms

1.1

The terms "controller", "joint controllers", "processor", "personal data", "processing" used in this text should be interpreted in the context of the GDPR:

1.1.1 Controller within the meaning of Article 4(7) of the GDPR means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. In relation to your personal data, we act as the controller. If the purposes and means of processing are determined jointly by two or more controllers, they are so-called "joint controllers" within the meaning of Article 26 of the GDPR. The data subject must be informed of the essential elements of the joint controllers' arrangement, which defines their shares of responsibility, especially regarding the exercise of the rights of data subjects and their duties to provide the information referred to in Articles 13 and 14 of the GDPR.

1.1.2 Processor within the meaning of Article 4(8) of the GDPR means a natural or legal person, public authority, agency or other body which processes personal data for the controller.

1.1.3 Personal Data means any information about an identified or identifiable natural person (i.e., about the data subject).

1.1.4 Processing of personal data within the meaning of Article 4(2) of the GDPR means any operation or set of operations performed on personal data or sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

1.2

LIFTAGO is a technological platform operated by our companies, connecting transport/taxi service providers (drivers) and mobile customers/passengers, accessible using a mobile application or website.

1.3

Definition of Controllers' Responsibility
The company Liftago CZ, s.r.o. is the operator of the LIFTAGO technological platform and, as such, ensures the operation and delivery of LIFTAGO services in the territory of the Czech Republic and commercial activities including customer support. Within the meaning of the General Terms and Conditions, Liftago CZ, s.r.o. is the contractual partner of LIFTAGO users (orderers of transport and carriers) in the territory of the Czech Republic and the operator of the websites www.liftago.com and www.liftago.cz, as well as the LIFTAGO application (web and mobile application). Liftago CZ, s.r.o. is thus responsible to the data subjects for the processing of personal data.

2. For what purpose do we process your personal data?

2.1

We process your personal data only for the purposes about which you have been informed by Our Company. Which personal data we process and for what purposes depends on the way the personal data was communicated to us. Personal data is usually communicated to us via our websites www.liftago.com or www.liftago.cz or the "LIFTAGO" mobile application.

2.2 Visitor of our website and user of our application

Our company uses electronic communications networks to store data or to obtain access to data stored in users' terminal equipment and, in this context, uses so-called cookies (small text files stored in the user's device) and similar technologies (cookies and similar technologies hereinafter referred to only as "cookies"), which also make it possible to obtain some personal data of users.

When visiting the website and/or using the application, we are automatically entitled under Section 89(3) of the Act on Electronic Communications to use (store and read) cookies necessary for the provision of the service (technical cookies), while for the use of other (non-technical) cookies, user consent is required by law. Within the framework of the standard cookie bar, when visiting the website or using the application, you grant us either only formal consent to the use of technical cookies only, or you can grant optional consent to the use of all non-technical cookies or some of them according to your own settings. You can change or withdraw your consent via the link at the bottom of the relevant page, where the original bar can be displayed again. In the mobile application, you will find the option to change the settings in your user profile. If consent to the use of non-technical cookies is not granted, we will ask you again via the cookie bar after 6 months.

The non-technical cookies we use are analytical (statistical) cookies, preference (functional) cookies, and marketing cookies, with the period of use of non-technical cookies (not personal data) being 12 months in the event of user consent. After this period expires, we will ask you again via the cookie bar.

For website and/or application users who have become our customers or partners (carriers and drivers), we also process other personal data obtained not from cookies but directly from the data subject upon concluding the contract and during its performance, or personal data obtained from third parties in connection with the effectiveness of our advertising.                    

Personal data obtained from cookies is processed to the extent, for the purpose, for the period, and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Correct and safe functioning of the website and application and provision of the service requested by the user.
IP address, user device data and browser settings, login data, basic user preferences (user settings), records of errors, application crashes, logs of actions taken and information necessary for the investigation of potential errors. The data is obtained using technical cookies.
Legitimate interest of Our Company in the functionality of the website and application, necessity for the performance of a contract or for taking measures adopted before the conclusion of the contract at the request of the data subject.
For the period strictly necessary to resolve security incidents, debug errors and ensure the functionality of the service, but for a maximum of 6 months. Technical cookies themselves are kept only for the duration of the session (visit).
Improvement of the website and application.
Data about your behavior on the web or in the application (obtained using non-technical analytical cookies).
Legitimate interest of Our Company in improving our website and application, possibly consent of the data subject to the processing of personal data obtained together with consent to the use of cookies (i.e., files enabling, among other things, the recognition of users' terminal equipment - data subjects and their settings).
26 months from the last visit to our website or use of the application.
Creation of statistics, reports and analyses of the use of the website and application.
IP address, data about your device, data about your behavior on the web or in the application (obtained using non-technical analytical cookies).
Legitimate interest of Our Company in measuring the effectiveness of our website and application, including the effectiveness of advertising business messages on these websites and in the application, or possibly the data subject's consent to the processing of personal data obtained together with consent to the use of cookies (i.e., files enabling, among other things, the recognition of users' terminal equipment - data subjects and their settings).
26 months from the last visit to our website or use of the application.
Customization of the website and application to your preferences.
IP address, data about your device, data about your behavior on the web or in the application (obtained using non-technical preference cookies).
Legitimate interest of Our Company in personalization and development of services and comfort for users, possibly consent of the data subject to the processing of personal data obtained together with consent to the use of cookies.
26 months from the last visit to our website or use of the application.
Personalization of advertising and other marketing activities, relevance and effectiveness of marketing campaigns, analysis of marketing campaigns.
IP address, data about your device, data about your behavior on the web or in the application, your interaction with advertising and other marketing tools (obtained using non-technical marketing cookies).
Legitimate interest of Our Company in the effectiveness of marketing activities and their analysis, legitimate interest of Our Company in the development of services, possibly consent of the data subject to the processing of personal data obtained together with consent to the use of cookies.
26 months from the last visit to our website or use of the application.

2.3 LIFTAGO application user – transport orderer

2.3.1 By registering a user (hereinafter also as "customer") in the LIFTAGO application, you provide us with personal data necessary for the provision of follow-up services of Our Company and carriers; if the registration is made through advertising with our business partner, we will receive information about this from this business partner.

Purpose
Scope of Processed Information
Legal Title
Processing Period
Execution of user registration, maintenance and management of the user profile.
Name, surname, telephone number, e-mail address, IP address, user personal ID assigned by us, application installation source, one-way payment card hash.
Legitimate interest of Our Company in the analysis of our marketing activities.
26 months from the last visit to our website or use of the application.
Analysis of our marketing activities.
Name and surname, e-mail address, telephone number, user ID, application installation source.
Legitimate interest of Our Company in the analysis of our marketing activities.
26 months from the last visit to our website or use of the application.

Providing these personal data for the purpose of executing user registration, maintaining and managing the user profile is completely voluntary on your part, however, without providing them, we are unable to establish, maintain and manage your user profile (account).

2.3.2 Insertion of a photo (likeness of the customer) into the user profile.
You can completely voluntarily insert your photo into your user profile. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Recognition for the performance of the service.
likeness
Consent to the processing of personal data
Until withdrawal of consent to the processing of personal data or until the moment these data are deleted by the user within their user profile.

Providing these personal data on your part is completely voluntary. You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.3.3 Use of the LIFTAGO application by the customer.
We process your personal data that you communicated to us upon registration and use of the LIFTAGO application, and certain other data about you listed in the table below, in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO services.
Name, surname, telephone number, e-mail address, IP address, user personal ID assigned by us, one-way payment card hash, location data (GPS coordinates from ordering until the end of the ride), information about mobile phone type.
Necessity for the performance of a contract.
localization data (GPS coordinates from ordering until the end of the ride)
Until 3 years from the last provision of the LIFTAGO service.
Name, surname, telephone number, e-mail address, IP address, user personal ID assigned by us, one-way payment card hash, information about mobile type
Until 3 years from the termination of the contract.
Basic data on the legal relationship and its existence (name, surname, contact details).
For a period of 10 years from the termination of the contract.

If you decide to use LIFTAGO services, these data are necessary for us to be able to fulfill our services, i.e., process your demand for a vehicle and enable the mediation of the transport service based on it.

2.3.4 Addressing with offers of our products and services, including customized offers.
We want to maintain further contact with you. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of our products and services, including customized offers.
Name, surname, e-mail address, telephone number, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride)
Legitimate interest consisting in the possibility to stay in contact with you and send you special offers intended for you.
For the duration of the legitimate interest, but for a maximum of 3 years from the last use of LIFTAGO services.

Regarding the sending of offers for our products and services, including customized offers, we will be glad if we can be in contact with you. Therefore, so as not to send you offers that do not interest you, we use information about the LIFTAGO service you use. At the same time, however, we do not want to bother you with this; therefore, you have the option to exclude the sending of commercial messages using the procedure set out below and also within each commercial message we send you (see Article 4.9.).

You have the right to object to the processing of your personal data for the purpose of sending commercial messages, based on which we will stop sending commercial messages and processing your personal data in this context.

2.3.5 Addressing with offers of products and services, including customized offers, of our business partners.
We would like to address you with commercial messages, the content of which will especially be newsletters and offers of products and services of our business partners, including any offers directly customized for you. If you consent to the sending of these commercial messages, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services, including customized offers of our business partners.
Name, surname, e-mail address, telephone number, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride)
Legitimate interest consisting in the possibility to stay in contact with You and to send You special offers intended for You, or possibly consent to the processing of personal data.

Against the processing of Your personal data for the purpose of sending commercial messages, You have the right to raise an objection, on the basis of which we will stop sending commercial messages and processing Your personal data in this context (see Art. 4.9.).
For 3 years from the last transport order or termination of registration in the application, or until earlier withdrawal of consent, if required.

Providing these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you commercial messages with an offer of products or services of our partners. To avoid sending offers that do not interest you, we use information about the LIFTAGO service you use. You have the right to withdraw your consent to processing at any time (see Art 4.2).

2.3.6. Telephone calls with customers.
An audio recording or, if applicable, a written record of the content of the call is made from the content of telephone calls, and we process the records in the scope, for the purpose and from the authorization (legal title) stated below.

Providing these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you commercial messages with an offer of products or services of our partners.

Therefore, so as not to send you offers that do not interest you, we use information about the LIFTAGO service you use.

You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.


Purpose
Scope of Processed Information
Legal Title
Processing Period
Ensuring the evidentiary nature of the content of the call for performance of the contract (handling a complaint) or assertion of a claim.
Call content and identification data of the customer.
Necessity for the performance of a contract. Legitimate interest of our company in the evidentiary nature of the content of the call.
For the period necessary to fulfill the purposes of processing; audio recordings are automatically deleted after 6 months.


2.4 LIFTAGO application user – carrier (driver)

2.4.1 Registration of the carrier in the LIFTAGO application.

Through the registration form, you have the option to create a carrier user profile (listing a driver or drivers) in the LIFTAGO application, through which you can use our services. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Execution of user registration, maintenance and management of the user profile.
Name, surname, date of birth, address, e-mail address, telephone number, IP address, user personal ID, numbers and data on relevant licenses and certificates of the taxi driver, license plate of the taxi driver's car.
Necessity for the performance of a contract, or necessity for taking measures adopted before the conclusion of the contract as part of your registration request.
Until the moment registration is cancelled by the user, but for a maximum of 3 years from the last login.

Providing these personal data for the purpose of executing user registration, maintaining and managing the user profile is completely voluntary on your part, however, without providing them, we are unable to register your account.

2.4.2 Insertion of a photo (likeness of the driver) into the user profile.
You can completely voluntarily insert your photo into your user profile. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Recognition for the performance of the service.
likeness
Consent to the processing of personal data
Until withdrawal of consent to the processing of personal data or until the moment these data are deleted by the user within their user profile.

Providing these personal data on your part is completely voluntary. You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.4.3 Use of the LIFTAGO application by the carrier (driver).
We process your personal data that you communicated to us upon registration and use of the LIFTAGO application, and certain other data about you listed in the table below, in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO services.
Name, surname, date of birth, address, e-mail address, telephone number, IP address, user personal ID, numbers and data on relevant licenses and certificates of the taxi driver, license plate of the taxi driver's car, location data (GPS coordinates from ordering until the end of the ride), information about mobile phone type.
Necessity for the performance of a contract.
localization data (GPS coordinates from ordering until the end of the ride), information about mobile type.
Until 3 years from the last provision of the LIFTAGO service.
Name, surname, date of birth, address, e-mail address, telephone number, IP address, personal user ID, numbers and data on relevant licenses and certificates of the taxi driver, license plate of the taxi driver's car.
Until 3 years from the termination of the contract.
Basic data on the legal relationship and its existence (name, surname, contact details).
For a period of 10 years from the termination of the contract.

If you decide to use LIFTAGO services, these data are necessary for us to be able to fulfill your order and enable the mediation of a customer of the service based on it.

2.4.4 Addressing with offers of our products and services, including customized offers.
We want to maintain further contact with you. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of our products and services, including customized offers.
Name, surname, e-mail address, telephone number, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride)
Legitimate interest consisting in the possibility to stay in contact with you and send you special offers intended for you
For the duration of the legitimate interest, but for a maximum of 3 years from the last use of LIFTAGO services.

Regarding the sending of offers for products and services customized for you, we will be glad if we can be in contact with you. Therefore, so as not to send you offers that do not interest you, we use information about the LIFTAGO service you use. At the same time, however, we do not want to bother you with this; therefore, you have the option to exclude the sending of commercial messages using the procedure set out below and also within each commercial message we send you (see Article 4.9.).

Against the processing of your personal data for the purpose of sending commercial messages, you have the right to object, based on which we will stop sending commercial messages and processing your personal data in this context.

2.4.5 Addressing with customized offers of products and services of our business partners.
We would like to address you with commercial message offers, the content of which will be newsletters and offers of products and services of our business partners directly customized for you. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with customized offers of products and services of Our business partners.
Name, surname, e-mail address, telephone number, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride).
Consent to the processing of personal data and sending of commercial messages.
Until withdrawal of consent to the processing of personal data and sending of commercial offers.

2.4.6 Telephone calls with carriers.
An audio recording or, if applicable, a written record of the content of the call is made from the content of telephone calls, and we process the records in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Ensuring the evidentiary nature of the content of the call for performance of the contract or assertion of a claim.
Call content and identification data of the customer.
Necessity for the performance of a contract. Legitimate interest of our company in the evidentiary nature of the content of the call.
For the period necessary to fulfill the purposes of processing (in accordance with the duration of the legal title for processing data); audio recordings are automatically deleted after 6 months.

Providing these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you our commercial messages with an offer of products or other services.

To avoid sending offers that do not interest you, we use information about the LIFTAGO service you use.

You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.5 User purchasing LIFTAGO Credits

2.5.1 Use of LIFTAGO Credits. We process your personal data that you communicated to us upon purchase of LIFTAGO Credits, and certain other data about you listed in the table below, in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO Credits services.
Name, surname, telephone number, e-mail address, IP address, one-way payment card hash.
Necessity for the performance of a contract.
Until 3 years from the last provision of the LIFTAGO Credits service.

If you decide to use LIFTAGO Credits services, these data are necessary for us to be able to fulfill your order and enable the purchase and use of LIFTAGO Credits based on it.

2.5.2 Addressing with offers of our products and services, including customized offers. We want to maintain further contact with you. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Processing Period
Scope of Processed Information
Legal Title
Addressing with offers of products and services of LIFTAGO Credits.
Name, surname, e-mail address, telephone number.
Legitimate interest consisting in the possibility to stay in contact with you and send you offers intended for you.
For the duration of the legitimate interest, but for a maximum of 3 years from the last use of LIFTAGO Credits services.

Regarding the sending of offers for products and services customized for you, we will be glad if we can be in contact with you. At the same time, however, we do not want to bother you with this; therefore, you have the option to exclude the sending of commercial messages using the procedure set out below and also within each message we send you (see Article 4.9.).

Against the processing of your personal data for the purpose of sending commercial messages, you have the right to object, based on which we will immediately stop sending commercial messages and processing your personal data in this context.

2.5.3 Addressing with offers of products and services, including customized offers, of our business partners.
We would like to send you commercial messages, the content of which will be newsletters and offers of products and services of our business partners. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services, including customized offers, of our business partners.
Name, surname, e-mail address, telephone number.
Consent to the processing of personal data and sending of commercial messages.
Until withdrawal of consent to the processing of personal data and sending of commercial offers.

Providing these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you our commercial messages with an offer of products or other services.

You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.6. Transport orderer using the LIFTAGO Business service

2.6.1 Use of the LIFTAGO Business service. We process your personal data (data of the transport orderer who is a natural person, or the representative of the transport orderer) communicated upon registration for the LIFTAGO Business service at https://www.liftago.cz/for-business/, https://business.liftago.com/business/sign-up and https://business.liftago.com/business, and certain other data about you listed in the table below, in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO Business services.
Provision of LIFTAGO Business services.
Necessity for the performance of a contract.
Until 3 years from the last provision of the LIFTAGO Business service.

If you decide to use LIFTAGO Business services, these data are necessary for us to be able to fulfill your order and enable the provision of LIFTAGO Business services.

2.6.2 Addressing with offers of our products and services, including customized offers. We want to maintain further contact with you. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services of LIFTAGO Business.
Name, surname, e-mail address, telephone number.
Legitimate interest consisting in the possibility to stay in contact with you and send you offers intended for you.
For the duration of the legitimate interest, but for a maximum of 3 years from the last use of LIFTAGO Credits services.

Regarding the sending of offers for products and services customized for you, we will be glad if we can be in contact with you. At the same time, however, we do not want to bother you with this; therefore, you have the option to exclude the sending of commercial messages using the procedure set out below and also within each message we send you (see Article 4.9.).

Against the processing of your personal data for the purpose of sending commercial messages, you have the right to object, based on which we will immediately stop sending commercial messages and processing your personal data in this context.

2.6.3 Addressing with offers of products and services, including customized offers, of our business partners. We would like to send you commercial messages, the content of which will be newsletters and offers of products and services of our business partners. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services, including customized offers, of our business partners.
Name, surname, e-mail address, telephone number.
Consent to the processing of personal data and sending of commercial messages.
Until withdrawal of consent to the processing of personal data and sending of commercial offers.

Providing these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you our commercial messages with an offer of products or other services.

You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.6.4 Telephone calls with transport orderers using the LIFTAGO Business service.
An audio recording or, if applicable, a written record of the content of the call is made from the content of telephone calls, and we process the records in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Ensuring the evidentiary nature of the content of the call for performance of the contract (handling a complaint) or assertion of a claim.
Content of call and identification data of the transport orderer.
Necessity for the performance of a contract. Legitimate interest of our company in the evidentiary nature of the content of the call.
For the period necessary to fulfill the purposes of processing (in accordance with the duration of the legal title for processing data) audio recordings are automatically deleted after 6 months.

2.7 Recipient of a shipment sent via the LIFTAGO application

2.7.1 Delivery and transport of shipment.
LIFTAGO allows application users to send small shipments through its service. In such a case, the transport orderer designates the recipient within the application. For that reason, the controller processes personal data of a third party, namely upon instructions from the transport orderer who entered the shipment delivery, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO services for the purpose of transport and delivery of small shipments, including related communication and verification of delivery
Name, surname, address and telephone number of the recipient, ID card number, signature, e-mail address
Nezbytnost pro splnění oprávněného zájmu správce, resp. objednatele přepravy
Until 3 years from the delivery of the shipment to its recipient.

Personal data are always communicated to the controller by the transport orderer (except for information on the receipt of the shipment and verification of the identity of the recipient, which we subsequently transfer only to the transport orderer as proof of shipment delivery), while the legitimate interest consists in the interest of our company and the third party (transport orderer) to deliver the shipment to the recipient and record this delivery. The controller does not keep personal data for longer than is necessary to prove delivery of the shipment to the recipient.

As a recipient, you have the right to object to this processing according to paragraph 4.8 of this document.

2.7.2 Addressing with offers of products and services, including customized offers, of our business partners.
We would like to send you (or otherwise address you) commercial messages as our recipient, the content of which will be newsletters and offers of our products. In this case, we process your personal data in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services, including customized offers of our business partners.
Name, surname, e-mail address, telephone number.
Consent to the processing of personal data and sending of commercial messages.
Until withdrawal of consent to the processing of personal data and sending of commercial offers.

The processing of these personal data on your part is completely voluntary; however, these data are necessary for us to be able to send you our commercial messages with an offer of products or other services. Everything is under your control and it is therefore your decision.

You have the right to withdraw your consent to the processing of personal data at any time, using the procedure set out below in Article 4.2.

2.7.3 Telephone calls with shipment recipients.
An audio recording or, if applicable, a written record of the content of the call is made from the content of telephone calls, and we process the records in the scope, for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Ensuring the evidentiary nature of the content of the call for performance of the contract with the transport orderer (handling a complaint) or assertion of a claim.
Content of call and identification data of the transport orderer.
Necessity for the performance of a contract. Legitimate interest of our company in the evidentiary nature of the content of the call.
For the period necessary to fulfill the purposes of processing (in accordance with the duration of the legal title for processing data) audio recordings are automatically deleted after 6 months.

2.8

Passenger – user of a service ordered by a hotel LIFTAGO cooperates with some hotels or accommodation services that allow their customers to use LIFTAGO services. In such a case, the hotel transfers to the LIFTAGO service a contact for you, to which we will send a written contract and other information. For that reason, the controller processes your personal data for the purpose and from the authorization (legal title) stated here:

Purpose
Scope of Processed Information
Legal Title
Processing Period
Provision of LIFTAGO services and related communication
Name, surname, telephone number, e-mail address, IP address, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride), information about mobile phone type.
Necessity for the performance of a contract.
lokalizační údaje (GPS souřadnice při objednání až do ukončení jízdy)
Do 3 let od posledního poskytnutí služby LIFTAGO.
Jméno, příjmení, telefonní číslo, e-mailová adresa, IP adresa, námi přidělené osobní ID uživatele, informace o typu mobilního zařízení
Do 3 let od ukončení smlouvy.
Základní údaje o právním vztahu a o jeho existenci (jméno, příjmení, kontaktní údaje).
Po dobu 10 let od ukončení smlouvy.

Subject personal data are necessary for the provision of the service, while you can request closer information from the hotels or accommodation facilities.

3. To whom do we transfer personal data?

3.1

We cannot always determine in advance exactly to whom it will be necessary to provide personal data. Therefore, we list the categories of possible recipients with justification as to why your personal data could be transferred:

Recipient
Reason for disclosure
Persons operating payment systems for payment needs, especially in connection with card payments.
Necessary for the performance of a contract.
Persons ensuring the operation of the web, application, and our software (computer systems), including persons providing cloud services and analytical tools.
We need the software provider, who is in the position of a processor, to service our internet pages and ensure the operation of information systems. At the same time, we use services of third parties for the application operation. Examples of analytical tools are Google Analytics or Microsoft Clarity.
Service providers within registration to Liftago via third-party services.
In the event that you choose the option of registration for Liftago services through another provider (such as the social network Facebook, or possibly the company Apple for iPhone users), we exchange some personal data with this provider without which registration according to your choice could not take place.
Persons with whom we cooperate in our marketing activities and analytics (e.g. operators of advertising and social networks such as the companies Google, Meta, TikTok, etc.).
Cooperation in ad personalization, direct marketing, and analysis of behavior in the application.

3.2

We would like to inform you that we will always comply with your right to obtain information about to whom, when and for what purpose your personal data were transferred.

4. What are your rights?

4.1

Given the fact that Our companies process personal data about you, you have rights about which we would like to inform you in this section. You can exercise all your rights with us in any way that suits you and allows us to verify that you are indeed the one asking us (allows us to verify your identity), and we will try to accommodate you to the greatest extent possible. In order for us to be able to accommodate you as best as possible, we would like to ask you to exercise your rights in writing to the e-mail address service@liftago.com.

4.2

Right to withdraw consent – we process some of your personal data on the basis of your consent. It is your right to withdraw consent to the processing of personal data, including consent to the sending of commercial messages. You can withdraw consent by a request to the e-mail address service@liftago.com. Regarding the processing of your personal data for the purpose of sending commercial messages, you can withdraw your consent to the processing of personal data and consent to the sending of commercial messages simply by clicking on the relevant link which is provided at the end of each commercial message.

4.3

Right to access – you have the right to access personal data that Our Company processes about you, and at the same time the right to information about what personal data we process about you, for how long, what the purposes of their processing are, to whom we disclose them and if we use them for automated decision-making (or how this automated decision-making works). We will provide you with a copy of your personal data free of charge. Only in the event that there were more copies, we allow ourselves to demand from you the necessary payment for their provision.

4.4

Right to rectification – if you find that we are processing incomplete or incorrect personal data about you, you have the right to have us correct the personal data or, if the purpose of processing these personal data requires it, to have us supplement them.

4.5

Right to erasure – your right is also the right to erasure of your personal data that Our Company keeps and processes about your person. In order for you to be able to request erasure, one of the following reasons must be given: We allow ourselves to point out to you that a situation may occur where your personal data cannot be erased on the basis of your withdrawal of consent to the processing of personal data or based on your request for erasure of personal data. Such a case is especially a situation where the processing of your personal data is required of us by law. In the event that this situation occurs, Our Company will inform you of the reason on the basis of which your personal data cannot be erased despite your express request for erasure of personal data.

– your personal data are no longer needed for the purpose for which they were collected or processed;

– Our company processes your personal data unlawfully;

– you have withdrawn the consent on the basis of which the processing of your personal data was performed, and we have no other authorization (legal title) to process these personal data further;

– you raise an objection against the processing of your personal data if these personal data are processed for the purpose of direct marketing (e.g. sending of commercial messages);

– you raise an objection against the processing of your personal data which we process on the basis of Our legitimate interest, and if we are not able to prove that Our legitimate interest outweighs your right to erasure;

– there is some legal reason that requires the erasure of these personal data;

– Our company processes personal data of a child without parental consent being given to such processing.

We allow ourselves to point out to you that a situation may occur where your personal data cannot be erased on the basis of your withdrawal of consent to the processing of personal data or based on your request for erasure of personal data. Such a case is especially a situation where the processing of your personal data is required of us by law. In the event that this situation occurs, Our Company will inform you of the reason on the basis of which your personal data cannot be erased despite your express request for erasure of personal data.

4.6

Right to portability – another right that you can exercise is the so-called right to portability. On the basis of this right, you can ask for the provision of your personal data which were provided to us on the basis of your consent and which we process automatically. We will provide your personal data that meet these conditions to you upon request in a commonly used, structured and machine-readable format, or we will transfer them upon your request to another controller according to your determination, if it is technically feasible.

4.7

Right to restriction of processing – in cases where you feel that your personal data processed by Our Company are incorrect, you have the right to demand that we restrict the processing of your personal data for the time strictly necessary to verify the accuracy of your personal data and their possible correction. You also have this right in these cases:

– processing of your personal data by Our Company is unlawful, but you do not wish for your personal data to be erased;

– Our company no longer needs your personal data for the purpose for which we processed them, but you insist on their processing (especially keeping) by Our Company for determination, exercise or defense of your legal claims;

– you have raised an objection against the processing of your personal data on the basis of legitimate interest of Our Company, while restriction of processing in this case will be valid for the period necessary to determine whether our legitimate interest outweighs your right to have your personal data no longer processed.

4.8

Right to object to processing of your personal data on the basis of legitimate interest – given the fact that we process some of your personal data on the basis of legitimate interest, you have the right to lodge an objection against this processing, on the basis of which we will assess whether it is indeed in our legitimate interest to process your personal data for the given purpose or whether your right to have your personal data no longer processed prevails.

4.9

Right to object against processing of your personal data for the purpose of direct marketing – you have the right to raise an objection against us processing your personal data for the purpose of direct marketing (e.g. for the purpose of sending commercial messages), including profiling to the extent in which it relates to direct marketing. In such a case, we will stop processing your personal data for this purpose without further ado.

4.10

Right to complaint – in the event that all the above-mentioned rights are insufficient from your point of view, or you are of the opinion that in any way Our Company violates your rights, you have the possibility to lodge a complaint with a supervisory office. You can raise a complaint via contact to the Office for Personal Data Protection, which are available on the page https://www.uoou.cz/podatelna-uradu/os-1006.

4.11

Contact person for personal data protection – you can contact our contact person for personal data protection at the e-mail address ou@liftago.com.

Purpose
Scope of Processed Information
Legal Title
Processing Period
Addressing with offers of products and services, including customized offers of our business partners.
Name, surname, e-mail address, telephone number, user personal ID assigned by us, location data (GPS coordinates from ordering until the end of the ride)
Consent to the processing of personal data and sending of commercial messages.
Until withdrawal of consent to the processing of personal data and sending of commercial offers.